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How we work

The 4 pillars

Our success is built on 4 central pillars that govern all of our qual/quant methdologies

Our commitments to you

We have stripped away the inefficiencies present at larger research agencies

Expert Knowledge

We tailor a research methodology to you, using our in-depth knowledge of the industry and your product. By focusing on several key MedTech sectors we remain highly specialised.

Expert Process

Our strength lies in adapting our approach to your needs. Our non-bureaucratic structure gives us flexibility and our extensive databases of global HCPs gives us the edge on agencies that rely on generic fieldwork agencies.

Expert Analysis

Snr researcher at MedTech Expert understand the clinical, commercial, and regulatory context behind every data point. This expertise ensures analysis is grounded in real-world practice, enabling us to interpret the nuances effectively

Expert Insight

Expertise iin MedTech within a framework on behavioural science techniques helps us delivers clear and confident insights to you to support your critical business decisions.

And here are the things that MedTech Expert do not engage with:

No AI Research Gimmicks

Many agencies who are rushing to offer the latest AI software which largely over-complicate simple processes. MedTech Expert are using AI to facilitate our tried and tested methods; and we pass these efficiency savings onto our clients

No Mass Marketing

We are ethically averse to 'flooding the zone with sh*t'. You won't find AI generated marketing messages from us on linkedin or in your inbox. We prefer to focus all our energy into delivering great project work.

No Reliance on Junior Staff

We have a . non-hierarchial structure n>whereby our entire team shares equal responsibility. Unlike larger agencies we don't have a large team of junior staff and prefer to or anyone dedicated to posting online content or commenting on linkedin posts. . Our lean model produces saving that are passed onto our clients.

Paying Peanuts to Get Monkeys

From our time inside larger agencies we've seen how low cost, generic fieldwork agencies can produce highly spurious quantitative data. MedTech Expert always hand pick our survey recruits ; develop a personal relationship with them and pay them acceptably for their time.

Discuss Your Research Objectives

Our AI philosophy

AI use at MedTech Expert is governed by human oversight and conducted in line with MRS and BHBIA guidance, GDPR, and recognised best practice for healthcare market research.

AI is an efficiency gaining tool for us and a cost savings for you.

Tasks like interview transcription, formatting data and analysis have become much less labour intensive thanks to AI.
We save on cost and always pass these cost saving on to you; this is why are research quotations are typically ~33% lower than other agencies

AI does NOT replace our specialist expertise and analytical know-how

Our specialist team will continue to moderate every interview, formulate every discussion guide and physically write every report
It is in these actions that we create our highest quality outputs. AI is the assistant to us, the experts.

Human Expertise Comes First

Al supports our work, but expert judgment and KOL insights lead every conclusion. The result is smarter insights into complex research objectives

  All AI use is subject to human oversight and complies with GDPR and applicable industry guidance, including MRS and BHBIA principles for ethical AI use in market research.

Medex Expert uses AI-enabled technologies selectively to enhance efficiency and analytical support. We do not use AI as a substitute for professional judgement

Data Security

Protecting sensitive information.

Compliance

Adhering to industry standards.

Transparency

Clear Al proceses and validation.

Expert Review

No Al output without human oversight.