Our non-hierarchical structure enables all of our qualified team to express ideas freely.
It is with this philosophy of ownership that we find the optimal solutions and insights that our clients truly value.
Tim has 17 years experience dedicated to MedTech market research. From his time at both large global agencies and smaller boutiques, he has developed a value led market research protocol which delivers both personal service with high quality output
Abi has worked with Tim for 5 years; all of which dedicated to MedTech. Her specialisation is in fieldwork operations and data analysis with a focus on quantitative project mgmt.
Catriona is our cardiac specialist. With a PhD in arrhythmia therapies + 2 years’ experience in healthcare market research with Beyond Blue, Catriona brings the knowledge and skills to deliver meaningful insights to our clients.
Helen is a proven pharma marketeer, with over 25 years in the healthcare industry in roles spanning market research, sales, product management + head of marketing.
Helen has created strategic marketing plans from pre-launch to post-launch, LCM planning, and has created R&D strategy for healthcare innovation.
We put the Expert in MedTech Expert with our combined experience of
We work with you to provide the optimum solution to your vital business question
Our team will intercept delegates to conduct short surveys on anything from market trends, product perception, competitor intelligence to stand messaging recall/effectiveness
Your team will be able to attend or join by web link to observe qualitative interviews with pre-recruited physicians who match your criteria (high KOL recruitment success rate)
Gather thought leaders around one table to discuss the key topics/trends that are driving your business decisions
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The Challenge:
➤ Our client’s volumetric infusion pump is operated day-to-day by nurses rather than the physicians who typically feature in PMCF programmes — and each pump is used across hundreds of patients and multiple clinical settings, from ICU to home care. Capturing meaningful safety and performance data meant reaching the true end users and reflecting genuine real-world variation in use
Our Solution:
➤ We recruited infusion nurses and clinical pharmacists across hospital and home-care settings, using a Level 4 case-record approach
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➤ The final dataset spanned multiple care environments and infusion therapies, giving our client robust real-world evidence of safety and performance across the device’s full intended use — and surfacing usability insights their design team fed into the next product iteration
The Challenge:
➤ Our client faced a Notified Body deadline for PMCF data on their surgical stapler, but traditional online recruitment was progressing too slowly — the target users, colorectal surgeons with recent device experience, were proving unresponsive to standard survey invitations, and the study risked missing its submission window.
Our Solution:
➤ We took the fieldwork to the surgeons. Attending a major European colorectal surgery congress, our team screened and recruited eligible device users face-to-face on the exhibition floor, verifying usage experience on the spot.
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➤ Surgeons then completed detailed case-record surveys via a follow-up online link. The hybrid approach compressed months of recruitment into a single conference
The Challenge:
➤ Our client needed to gather post-market clinical follow-up data for the 10F and 12F interactions of their atherectomy product.
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➤ Since primary use of this product is with 6F and 8F, this posed a recruitment challenge to identify and then engage users of this niche product.
Our Solution:
➤ We leveraged our close network of Vascular Surgeons and Interventional Radiologists to provide referrals for known users of the niche 10F and 12F sizes
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➤ 100 x Level 4 surveys completed — delivering the real-world clinical data our client needed to meet their MDR requirement.
The Challenge:
➤ Maintain methodological rigour in a study encompassing 108 qualitative interviews across 7 markets for a nebulization device
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➤ Identify patterns in the data across stakeholders (nurses/physicians), work setting (ED vs Wards) and device usage
Our Solution:
➤ We deployed AI-assisted thematic coding to develop a structured codeframe, eliminating coder drift at scale
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➤ Quantifying theme prevalence across stakeholder, setting and device usage gave statistical weight to our qualitative deep dive
The Challenge:
➤ From a small but targetted sample of Vascular Surgeons in USA + Europe, uncover the impact that a new stent design will have on product cannibalization vs market expansion
Our Solution:
To get the most out of small samples we employ our key principles of:
a) Direct respondent relationships (no outsourcing to fieldwork agencies)
b) One moderator to oversee the entire study from brief to report
The Challenge:
➤ Locate European Urologists who placer radiation spacers for prostate cancer (mainly the role of Radiation Oncologist)
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➤ Respondent targets also had to be attending EAU conference to attend our in-depth prototype evaluation
Our Solution:
➤ AI tools helped us locate centers where Urologists are known placer of radiations spacers – the list was then cross referenced against the speakers list to create a targetted list of physicians
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➤ The rest relied on our human touch to engage physicans and secure meetings during the conference
The Challenge:
➤ Achieve a total sample of 150 interviews with delegates who perform a minimum procedure volume of PCI
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➤ Gather feedback from physicians attending our clients satellite symposium
Our Solution:
➤ With an experienced team of conference interviewers we studied the conference programme to locate the optimal locations to find qualifying physicians
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➤ Relocated our team to the symposium exit to canvas physicians leaving
The Challenge:
➤ Gain access to the highest volume EVAR center in Germany to watch multiple complex EVAR cases live
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➤ Hold de-brief sessions with the Vascular Surgeon to discuss the procedural workflow pain points
Our Solution:
➤ We leveraged our long-standing and close relationships with heads of department to arrange a site visit for our client
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➤ Dealt with all regulatory and compliance matters to ensure our visit did not breach hospital protocol
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